Speaker Sarah Hyndman


Sarah is a graphic designer, writer and public speaker whose area of expertise is multi-sensory typography. She is the founder of the highly innovative Type Tasting studio; her mission is to change the way we think and talk about typography. She is the author of How to Draw Type and Influence People (2017) and Why Fonts Matter (2016). Sarah is involved with research into typography and perception. She works on collaborative studies with the Crossmodal Research Laboratory, University of Oxford. She received a Master’s degree in Typo/Graphics from the London College of Communication (University of the Arts) for her exploration of food as a system of communication. Her work has been featured by CNN, Creative Review, Dazed & Confused, Eye, It’s Nice That, Londonist, The New York Times and Wired.

Typography is one of the most important ways to make a first impression and to communicate your story.

Interview on Moo
See full interview here.