Speaker Leland Maschmeyer(US)
- Chief Creative Officer of Chobani
Prior to joining Chobani in 2016, he was the co-founder and Chief Creative Officer of Collins, a brand and design consultancy with offices in New York and San Francisco. His work for clients such as Spotify, Airbnb, Target, Coca-Cola, Microsoft, and Facebook has earned honours from Cannes, AICP, the Fast Company Innovation Awards, Type Directors Club, Graphis, Brand New, FPO, Effies, and Communication Arts, among others. In 2011, Campaign magazine selected him to its “Global 30 Under 30” list. In 2015, Forbes named his team’s music video for Azealia Banks “the future of music videos.”
Design needs to re-articulate its purpose in the world.
Quote from DesignThinkers Newsletter
March 6, 2019
Read the full interview here.
That same year, Fast Company, Wired, and Design Week named his global redesign of Spotify as the year’s best. A faculty member of the School of Visual Arts MFA program, Leland teaches “Systems Thinking and Systems Design” and “Designer as Entrepreneur”.