Speaker Jennifer Vano(US)
- Creative Director, Business Transformation, R/GA
- Talk: A New Conversation on Brand Design: Connected Brands and the Power of Language
Jennifer Vano is the Head of Verbal Design, part of R/GA’s innovation and brand consulting service: Business Transformation. In her role, Jennifer develops a brand’s way of using language everywhere, from names to voice, that not only is systematic, but also brings a brand’s spirit to life across experiences. In developing the Verbal Design practice, Jennifer ’s goal was to elevate language to be a key part of Brand Design, equivalent to Visual and Experience.
Over the course of her career, now at R/GA and previously at Interbrand, Jennifer has worked with globally recognized brands including Pepsico, TD Bank, E*TRADE, Verizon, Walmart, Fossil Group, Google, and SAP, in addition to non-profit organizations and start-ups. Jennifer is a published poet and voracious story-seeker and -teller who lives in Brooklyn, NY. She graduated magna cum laude from Hamilton College and is a member of the Phi Beta Kappa Society.