Speaker Jane Vita


With over 20 years of experience under her belt, Jane’s used her expertise in many design competencies to work in projects for a range of different industries and countries. At Digitalist, she established the design unit in Vancouver, currently with 12 local designers. Jane also facilitates internal and external dialogue around the Service Design as a global practice. In client projects, she acts as a lead consultant helping customers discover their digital future.

Previously, Jane conducted lectures on Service Design in Digital Context at the Laurea University’s Service Innovation and Design Master’s program, where she also graduated in 2013. She is a Ph.D. student at Aalto University and owns a Bachelor in Graphic Design, and another Masters in Web Design. Together with the Aalto Learning Environments Research Group, Jane is involved in the research, design, and development of New Media tools; as well as their use and application, in the field of learning. She regularly shares her work in publications, workshops and conferences.

She is involved in the leadership of communities and associations such as the Interaction Design Association (IxDA), Service Design Network and Futures Specialists Helsinki. She is always interested in exploring new and established tools, approaches and techniques. She does it to enable herself and her colleagues to design services and products that are more useful, usable and desirable for customers and efficient and effective for organizations.