Speaker Augustus Cook(US)
- Creative Director, Business Transformation, R/GA
- Talk: A New Conversation on Brand Design: Connected Brands and the Power of Language
Augustus leads brand design for Business Transformation, a capability that invents (or reinvents) businesses by combining innovation consulting, branding, and technology. He began his career at JKR Global in London and moved to New York to support the growth of the company’s US flagship office. He subsequently joined R/GA NY in 2015. For nearly a decade, he’s overseen and reimagined multiple global brand and identity projects, working with companies that include Google, Nike, Verizon, PepsiCo, Unilever and Walmart. Having received international recognition and awards for his brand identity, packaging, digital services and the occasional indulgent side project, Augustus’ true passion lies in designing for good. He has the unshakable belief in the responsibility and ability for design to transform business and culture for the better.