SESSION Tasting Type

Sarah Hyndman
May 29, 2019 at 9:50 AM MAIN STAGE

Sarah explores type and perception and has spent six years creating experiments and taking her pop-up typography lab to events. Her experiments range from profiling typeface personalities to altering the taste of a jellybean with a font. Here, she talks about her experiments, giving insights into the process and explains how some of her failed experiments have taught her the most. Join her as she demonstrates how typefaces narrate our everyday experiences and document our cultural tastes in a fun talk with lashings of audience participation.

The Speaker Sarah Hyndman

Sarah is a graphic designer, writer and public speaker whose area of expertise is multi-sensory typography. She is the founder of the highly innovative Type Tasting studio; her mission is. Read full bio.