SESSION In Regards To Beauty

Leland Maschmeyer
May 28, 2019 at 11:50 AM MAIN STAGE

Design has always balanced function and aesthetic. Lately, function seems to get all the attention. Understandably so. Many designers have sought to gain access to ever larger spheres of influence and function is the lingua franca for doing so. But that shouldn’t come at the expense of deepening our knowledge of aesthetics — not just its construction, but its value and purpose. Leland explores the concept of beauty and Fyodor Dostoevsky belief that “beauty will save the world.” You’ll learn what beauty is; how beauty makes work resonate more deeply with audiences; and why beauty will save the world.

The Speaker Leland Maschmeyer

Prior to joining Chobani in 2016, he was the co-founder and Chief Creative Officer of Collins, a brand and design consultancy with offices in New York and San Francisco. His. Read full bio.