SESSION Lightning Talk: Doo-Doo: How to Change a Crazy World with DesignHans Thiessen
May 28, 2019 at 10:30 AM MAIN STAGE
Doo-Doo. Humorous shorthand for a powerful way of using design to overcome growing global challenges: proactively (‘do’ something about it!) and aimed directly at resistance (get into ‘doo-doo’!). Sharing three lightning fast case studies – from auto-tweeting Trump every time an American dies from gun violence to flipping the fast food industry on its head – Hans demonstrates how Rethink uses this approach to not only help clients overcome crazy obstacles, but to have a positive impact in the world too. Yes, you’ll laugh along the way, but ultimately you’ll leave feeling empowered to overcome any challenge with design.