Speaker Natasha Jen

(US)

Partner at Pentagram

Natasha Jen is an award-winning designer and educator. Born in Taiwan, she joined Pentagram NYC in 2012. A three-time National Design Award nominee, Natasha’s work is recognized for its innovative use of graphic, verbal, digital and spatial interventions that challenge conventional notions of media and cultural contexts. It is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print and architecture. Natasha also teaches at the School of Visual Arts and is a guest critic at Harvard Graduate School of Design, among other institutions.

If Google Image search is your sole barometer, design thinking uses just one tool: 3M Post-Its

Talk: Design Thinking Is Bullsh*t