SESSION North American designer VS European designer

Yurko Gutsulyak RGD
October 25, 2019 at 11:10 AM MERIDIAN HALL, LOWER LOBBY

This lecture is based on Yurko’s private observations of design behaviors and lifestyles on both continents: North America and Europe. Yurko is well-traveled and has 16 years of design experience in Europe and almost 2 years in North America. Visiting different conferences around the world, he has compared lecture topics and main points of conversations between designers as well as media environments, public activities, and styles of how information is presented. He can compare what designers think is important and how they see their profession. Based on his research, designers from different continents have different goals and use different skills. Of course, it is impossible to polarize two groups of designers as each creative is individual and there is significant human resources exchange between continents, however some general trends are clearly visible.

The Speaker Yurko Gutsulyak RGD

In 2005, Yurko Gutsulyak RGD and his sister launched Gutsulyak.Studio in Kyiv, Ukraine and they quickly earned national recognition as a leading design boutique. Gutsulyak.Studio placed third in the Ukrainian. Read full bio.

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