Nick Asbury

Creative Writer & Partner at Asbury & Asbury

Based in the UK, Nick is a writer about branding and design, purpose critic, poet, songsmith, humorist, essayist and speaker.

His most recent book is a critique of the purpose movement called The Road to Hell. Other works include humorous journal Perpetual Disappointments Diary and three-year poetry project Realtime Notes, described by critic John Self as ‘the best chronicle of the 21st century’. One of the most awarded writers in the D&AD Writing for Design category, Nick is featured in The Copy Book: How Some of the World’s Best Advertising Writers Write Their Advertising and co-authored the latest edition of A Smile in the Mind: Witty Thinking in Graphic Design. As a commentator, creative writer and poet, Nick has written for Creative Review, Design Week and The Guardian and been profiled in the New York Times, Irish Times and Sydney Morning Herald. He writes regularly at nickasbury.substack.com

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