Johanna Roca
Creative Venture Partner at Accept & Proceed, Creative Director & Partner at My Big Moments
Jo believes in the power of design, the shift it continuously has with technology and the responsibility designers have in today’s climate.
Originally from Colombia, Jo has worked with organizations big and small on complex challenges ranging from strategy, ideation and concept development to product launch, experience design, branding and place making. Her experience includes being Executive Creative Director at the brand agency For The People and being a Creative Director at NASA’s Jet Propulsion Laboratory. Jo believes that design is about impact, not hype. Throughout her career, her focus has been on communities, delving into the dichotomies and social intricacies of ‘belonging’ and thinking critically about how design and brands can influence our society and personal lives. Jo is passionate about participatory design processes and equitable community engagement. She is committed to leaving the world better than she found it, designing for a future that includes everyone.
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