James Martin

He has dedicated 20 years of his life to achieving creative excellence, being sought after by clients for the impact his work has on businesses and the meticulously crafted experiences he delivers. He now has one purpose: to build the best designers on the planet. Through his real-world experience, he understands that to land your ‘dream client,’ you first need to become a ‘dream designer’. The status quo within the design education space is focused solely on external outcomes, when the real focus should be on internal transformation. He knows if he can help designers become comfortable with the unpredictability of the real creative world, then the predictable stuff becomes even easier to manage. His full focus is as an educator to brand designers, but he is also a best-selling author, public speaker and creative partner at Lincoln Design Co., where the team works daily with the likes of Disney, Liquid Death and Nike. He is dedicated to guiding the next generation of designers with action, honesty and love, creating a future where designers and clients thrive together.