Eleni Beveratou
Creative Director at Dalton Maag
Eleni Beveratou
NOV 09 • 9:00 - 4:00 PM
George Brown College School of Design
*This workshop will take place twice*
– Morning: 9am – 12pm
– Afternoon: 1pm – 4pm
– Location: George Brown School of Design
Pricing:
– Members: $85
– Student Members: $60
– Non-Members: $125
– If you would like to register a group of 3 or more, contact [email protected]
This comprehensive, hands-on workshop combines both practical and theoretical components, spanning four segments that delve into crucial themes of Expression and Emotions, Size, Usage, Accessibility and Language. This approach aims to provide participants with a practical understanding of type design principles, allowing them to apply these concepts in a tangible and insightful manner. Each segment will specifically concentrate on the following aspects:
Part 1: Examining the influence of emotions on type, coupled with fundamental principles of letter drawing.
Part 2: Understanding the significance of size in type design and the necessary adjustments for diverse applications.
Part 3: Exploring the translation of typographic expression into other writing systems to maintain coherence in global communication.
Part 4: Assessing the suitability of a typeface for large (display) or small (text) size applications, along with the design features essential for various formats and accessibility needs.
About Eleni Beveratou
Eleni is a typeface designer from Athens, Greece. While working toward her MA in Typeface Design from the University of Reading, she developed an interest in the science of reading for the partially sighted. Her research and findings were published in Digital Fonts and Reading by World Scientific. At Dalton Maag, Eleni has worked on projects with brands such as Airbnb, Oracle and Facebook.