Shaun Loftman
Executive Creative Director, CEEMEA at Landor
Shaun Loftman
NOV 07 • 1:45 - 2:30 PM
Meridian Hall — Main Stage
As the holy trinity of Creatives, Collaborators, Clients, we are all seeking the assurance of certainty, but this is something we can seldom guarantee. However, what we can always embark on is a voyage of discovery filled with tall tales and meaningful wins along the way, and where good design always finds a way. In this talk, see how brands can navigate today’s uncertainty by continually seeking the human truth in any assignment or project. Additionally, see how new technology is helping to redefine the creative brief and redirect the creative journey.