Bruno Regalo
Global Chief Design Officer, TBWA\Worldwide
Bruno Regalo
NOV 07 • 3:45 - 4:30 PM
St. Lawrence Centre — Bluma Appel Theatre
Design often gets reduced to the tangible and material, but it’s so much more. It’s the tool by which we can identify and awaken the visual soul of a brand and forge a powerful emotional connection for consumers. In this session, Bruno explores the concept of the “visual brand soul”—what it is, how to unlock it and the role it plays in connecting brands with people on a deeper level. Learn how design goes beyond aesthetics to become the bridge that unites brand messaging, product experience and consumer behaviour.
Key Takeaways
● Unlocking the visual brand soul: Learn how to identify and articulate the core essence of a brand that connects emotionally with audiences.
● Design beyond aesthetics: Understand how design shapes brand identity and influences consumer behaviour, transcending beyond just logos and visuals.
● Design as a cultural catalyst: Discover how design can be a tool for making cultural change, shaping narratives and forging stronger connections between brands and people.
● Cross-functional collaboration: Gain insights into how designers can influence ideation at the start of the creative process, working seamlessly within the brand ecosystem to elevate the total brand experience.