Studies show the human brain learns better and reacts positively to the physicality of a book or a printed piece, making it one of the best ways to reach your audience. Misconceptions about the sustainability of the paper and forestry industries still exist, so how can you make your client feel more comfortable about investing in print? This presentation will provide you with tools that debunk false perceptions about the forestry industry and how paper is manufactured, helping you and your client take the guilt out of using paper.