Natasha Jen
Partner at Pentagram
Natasha Jen
MAY 13 • 3:15 - 4:00 PM
Vancouver Playhouse
Whether it’s AI, blockchain, photonic computing or even a cultural phenomenon like Reddit, branding often plays a critical role in shaping public perception before a technology or platform itself is fully realized. In this talk, Natasha explores the tension between branding as a storytelling tool and branding as a speculative act—where design doesn’t just reflect reality but actively constructs it. Through case studies ranging from cutting-edge tech to mass digital platforms, she unpacks how visual identity can define industries, influence adoption and create meaning in an era where the future is constantly being rewritten.
