Rupsha Mutsuddi Associate RGD
Designer, Educator, Researcher & Artist
Rupsha Mutsuddi Associate RGD
NOV 08 • 2:45 - 3:30 PM
Meridian Hall — Castlepoint Numa Lounge
AR can transform printed design materials such as posters and books into memorable experiences that are both tactile and digital. From a branding point of view, AR can be used to create interactive ads and packaging as well as bespoke digital experiences that leverage gamification. AR has also been used in non-profit and healthcare settings to provide education and training and create memorable public service campaigns. While there are many AR solutions to create experiences with, they do not do a good job of educating first-time users or beginners about the core concepts with AR and how they can be leveraged to create a variety of different layouts.