Speaker & Panelist Berkeley Poole


VP of Creative at Tokyo Smoke Brands

Berkeley Poole oversees and drives the creative for Tokyo Smoke, Van der Pop, Doja and Maitri. Her role and responsibilities include store design, brand collateral and retail experience for the Tokyo Smoke stores, e-commerce for each of the brands, ad campaigns, photo direction, product, packaging, social presence and more. Berkeley graduated from York University in Toronto and Bauhaus University in Germany before taking on roles at Barneys New York, V Magazine, Visionaire, Laired + Partners (working on Karl Lagerfeld and Calvin Klein) and MTV.

How to unleash creativity in a restricted environment; where creative can push the envelope yet stay within the rules and how a shorter runway can lead to higher, faster

Talk: Reg Wrestling: Finding Creative Solutions to the Seemingly Intractable Limits