Susan Weinschenk

CEO at The Team W
Talk: Mindfulness and Micro-Moments

Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and nonprofits. Dr. Weinschenk is the author of several books, including How to Get People to Do Stuff: Master the art and science of persuasion and motivation100 Things Every Designer Needs to Know About People and 100 MORE Things Every Designer Needs to Know About People. Her clients include Disney, Zappos, Western Governor’s University, the European Union, Discover Financial, and United Health Care. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin, and writes two popular blogs — one at her own website ( and “Brain Wise: Work better, work smarter” for Psychology Today.

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Toronto, Sony Centre, November 3 + 4

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