Founder and Partner at Ammunition
Talk: Augmenting the Everyday Through Design
Named one of Fast Company’s ‘Most Creative People in Business’, Robert is the designer of such iconic products as the Apple PowerBook and Beats by Dr. Dre headphones. Former Director of Industrial Design for Apple, he laid the foundations for moving computers from the utilitarian to the desirable and helped define Apple as the most powerful brand and technology company in the world. In 2007, Robert founded San Francisco-based design studio Ammunition to communicate ideas through products, brands and their surrounding experiences. Ammunition has provided design and packaging for Adobe, Apple, Microsoft, Amazon and many more. Prior to founding Ammunition, Robert led strategic brand consulting and industrial design programs for Fortune 500 companies as a Partner at Pentagram. He is the co-author of Do You Matter? How Great Design Will Make People Love Your Company.