Reena Merchant

Sr. User Experience Manager at Sony PlayStation

Reena is currently at Sony Playstation, leading a team of designers that are redefining the future of entertainment. Previously, Reena was Sr. Customer Experience Manager at Citrix, leading design of the flagship product, GoToMeeting. Reena has also held the position of User Experience Manager at Rogers Communications Inc. and has managed a design team at BlackBerry, spearheading the design of mobile, tablet, desktop and internet applications. She has over 12 years of design and management experience, and has additionally designed for CGI Group, Bell Canada, and Ontario Power Generation. Reena's graduate studies at California College of the Arts have equipped her with an MBA in Design Strategy. Previously, Reena graduated with a specialization in Computer Science from the University of Toronto and also attended the Art Institute of Toronto specializing in Digital Graphics Design. Reena is currently an advisory board member for the Master of Human Computer Interaction and Design (MHCID) program at the University of California, Irvine. Additionally she has conducted design research and teaching projects for OCAD University, University of Toronto, and California College of the Arts. Staying actively involved in the community is very important to Reena, and she has organized several charity and benefit events. She has been featured in publications such as the Globe and Mail, Toronto Star, and Metro News as well as on MuchMusic. Her artwork has been exhibited at highly revered venues including the Royal Ontario Museum (ROM) and the Canadian National Exhibition (CNE).

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Toronto, Sony Centre, November 3 + 4

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