Pum Lefebure

Co-founder and Chief Creative Officer of Design Army
Talk: Master the Art of Seduction


An award-winning creative director and savvy business leader, Pum has dreamed up and developed numerous high-profile campaigns worldwide. Pum has expanded the agency’s client base and elevate its reputation as a trend-setter. With a rare balance of creativity, strategic thinking and industry know-how, she has proven that good design is the cornerstone of good business. Her work and words of wisdom have been featured in Huffington Post, Forbes, Entrepreneur, Fast Company, Communication Arts and Adweek, to name just a few. Pum regularly judges elite design competitions around the world including Cannes Lions, Clio, D&AD and Spikes Asia. She was President of the One Show Design jury, AdFest, and London International Awards. Her work has earned a plethora of awards, including D&AD, One Show, ADC, Red Dot, and AIGA, among others. She has been asked to give design lectures and lead workshops from Copenhagen and Beijing to Monterrey and Moscow. Her clients include the Academy Awards, Adobe, GE, Disney, Bloomingdale’s, Ritz Carlton, PepsiCo, Washington Ballet, Neenah, Smithsonian and Lucas Film. Pum was named one of Adweek’s Creative100. Graphic Design USA named her as one of the top 50 People to Watch, and she was awarded as a Rising Star by the Washington Business Journal’s Women Who Mean Business. Pum currently serves as a member of the Board of Directors for The One Club in New York.

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Toronto, Sony Centre, November 3 + 4

Register at the door between 7:30am - 5:00pm on Nov. 3 or 4!