Lisa Smith

VP of Brand at Chobani

Lisa has 17 years of experience from small boutiques to larger creative agencies; she's also worked inside one of the largest museums of art and design in London. Currently she is building and leading the creative team at Chobani to reimagine the brand across all things design and advertising. Prior to Chobani Lisa lead the design team at Wolff Olins New York, focused on creating striking, groundbreaking and commercially successful work that challenged expectations. She worked together with the leadership team to shape and grow the NY business, and was responsible for building a multidisciplinary design community and creating the conditions for them to do their best work. Lisa's awards include a Brand Impact Award in Culture for The Met, a Cannes Lions Silver for the rebrand of USA Today, a Fast Company Innovation by Design Awards for USA Today, an Art Directors Club Editorial Design Silver Cube for redesign of the newspaper for USA Today, and a Silver Obie Awards for the Grand Central Station Domination Campaign for USA Today. Other awards include D&AD, Design Week Awards, iD Annual Design Review and London International Advertising and Design Awards.  Lisa was honored to be included in the 'People to Watch in 2016’ GD USA publication​.

 
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Toronto, Sony Centre, November 3 + 4

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