President of Shikatani Lacroix
Talk: The Irrational Customer and Brand Desire
A prolific author and international speaker, Jean-Pierre maintains an unwavering focus on the latest and emerging trends. Driven to produce measurable results through strategic insights, he is committed to helping brands transform the customer experience by designing immersive purchase moments that connect in the blink of an eye. His client list includes Cineplex Entertainment, Regions Bank, Toronto Blue Jays, PepsiCo Canada, CZ Bank and TD Bank Group, to name a few. He has written a number of books about design, including Belonging Experiences and his latest, Desire by Design.