Chairman of Dalton Maag
Talk: Can you handle the truth?
Bruno’s career as a type designer began as an apprentice typesetter at Tages-Anzeiger, Switzerland’s largest daily newspaper. He went on to study Typography and Visual Communications at the Basel School of Design under Wolfgang Weingart and Andre Gürtler. After graduating with degrees in Typography and Visual Communications, he emigrated from England where he worked for Monotype, designing fonts for The New Yorker and helping set up a custom type department. After a year in Chicago with Monotype, he returned to England to start Dalton Maag, which, over the last 25 years, has grown to a large foundry with studios in London and Brazil. It has created multi-script custom font families for brands that include Nokia, Lush, Intel, Burberry, HP, Amazon, Google and AT&T, and award-winning original typefaces such as Aktiv Grotesk, Effra and Bressay. Bruno’s research into the emotional and neurological aspects of reading type informs his practice.