Consumer Research and Brand Strategy Directory at Preacher
Ashley Shaffer is a Consumer Research and Brand Strategy Directory at the Austin-based independent creative agency Preacher. With marketing and innovation experience across a variety of industries including food & beverage, sports, entertainment, fashion, financial services, hospitality, and social impact, Ashley specializes in creating brand experiences with a human-centered design lens. Prior to Preacher, she spent five years at the global design firm, IDEO, where she helped bring a new brand and business to life for MassMutual, rethought the future of food with Target, and reimagined the fan experience for the live audience of NBC Television. She began her career in advertising at Arnold Worldwide, helping brands like New Balance, Jack Daniel’s, and the truth(R) campaign bring their messages to the forefront of culture and consumer behavior.