Erin Sarofsky
CEO & ECD at Sarofsky
Erin Sarofsky
MAY 14 • 4:20 - 5:15 PM
Vancouver Playhouse
Transformation. It turns out that the way Erin had been approaching pitching—and her design practice as a whole—wasn’t bad, but it was far from great. Erin’s design thinking up to that point was missing a crucial ingredient: the ability to create work that deeply resonates. Work that goes beyond being just cool or eye-catching. In this talk, Erin shares how a one-hour meeting with some of Hollywood’s best writers and producers fundamentally changed the way she approaches everything.
