Yo Santosa
Brand Matchmaker & Founder & CD at Ferroconcrete
Yo Santosa
MAY 13 • 2:15 - 3:00 PM
Vancouver Playhouse
Branding is more than aesthetics—it’s a language of emotion, trust and identity. But in an industry obsessed with trends and tech, we often forget the human heart of it all. The brands people fall in love with aren’t just well-designed; they have a pulse, a perspective, a personality.
As designers, our journey mirrors this evolution. We succeed not by staying static, but by shifting—spotting trends, understanding nostalgia and designing solutions that reflect the world around us. In this session, Yo shares how embracing change—both in design and in life—helped her build a career, launch a branding company and take bold risks that paid off. Because the key to great design isn’t just knowing where the world is going—it’s having the courage to shift with it.
