Yo Santosa

Brands aren’t just built—they’re felt. The great ones stick, not because of flashy logos or clever taglines, but because they have a personality. And let’s be honest, people don’t fall in love with businesses (unless you have some deeply concerning feelings for a corporate entity). They fall in love with the spark, the story, the thing that makes a brand feel like a charismatic dinner guest rather than a boardroom full of PowerPoint slides. Yo has worked with visionary founders, ambitious CMOs and wildly talented creatives across DTC, food, retail and entertainment—basically all the fun stuff. Clients include Pinkberry (the yogurt that launched a thousand cravings), Evite (because sending paper invites is so 1800s), Winc (for those who like their wine with a side of convenience), Disney, NBC’s The Today Show and Turner Networks. Her work has been featured in GQ and Fast Company, and she’s been nominated for three Emmys, which is a fancy way of saying I’ve almost won—thrice.