Studies show the human brain learns better and reacts positively to the physicality of a book or other printed piece, making it one of the best ways to reach your audience. Misconceptions about the sustainability of the paper and forestry industries persist, so how can you make your clients feel more comfortable about investing in print? Join 40-year marketing and sales veteran of the paper industry, Stéphane Dagenais as he offers tools that debunk false perceptions about the forestry industry and how paper is manufactured, helping you and your clients take the guilt out of using paper. Stéphane, who leads the Domtar Canadian Sales Team, spends much of his time meeting with printers and paper users to better understand how we can all work together to keeping the graphic design and communication industries vibrant and relevant. Canadian-made paper, sustainability and responsible forest management are topics he feels strongly about.