Mooren (Mo) Bofill
Partner, Executive Creative Director, Design, One Twenty Three West (123w)
At 123w, Mo oversees and helps execute design across all agency clients.
Born and raised in the Philippines, and growing up in Ontario, she brings a diverse point of view that mixes her passion for design, creativity and business strategy to Canadian design and advertising. Mo has helped transform some of Canada’s most iconic brands from the ground up, including Saje, Breast Cancer Canada, Canadian Tire, Bell, President’s Choice, Loblaws, Home Hardware, Winners, Shoppers and Koodo. She has also helped transformed global brands like Apple, Plenty of Fish, KFC, Coca-Cola, Corona, Audi, Subaru, Mitsubishi and helped them become more relevant to Canadians. Outside of driving business growth for her clients, Mo’s work has been recognized internationally by D&AD, One Show, Cannes Lions, The Webby’s, Luerzer’s Archive, How Design Awards, Communication Arts, The Advertising & Design Club of Canada, Applied Arts and Marketing Magazine.
