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Talk

Designing What Doesn’t Exist…Yet

Talia Cotton

NOV 08 • 1:45 - 2:30 PM

St. Lawrence Centre — Bluma Appel Theatre

It’s 2024, and everything has been seen before.

We’ve officially reached the end of creativity… Or have we? In today’s visually saturated world, there are more creative professionals than ever. Design tools are more accessible than ever, and we’re overwhelmed by endless streams of great creative work. The question facing creatives everywhere is: Have we hit the ceiling of our creative potential? Or can we still come up with truly new ideas in a world where it feels like everything has already been seen? Join Talia as she addresses the internal struggle creatives face in trying to outdo themselves and push the boundaries of creative innovation in today’s creative landscape. As a design pioneer with an expert handle on coding as a new creative tool, and as the sole female founder of a creative agency—making 0.1% of the industry, Talia breaks down a practical how-to for coming up with new creative ideas, and dives into the implications of what it really means to do something that’s never been seen before. By examining the limits of individual creativity and the potential for future breakthroughs, Talia will inspire you to break through the creative ceiling and contribute to a more forward-thinking, innovative community—both independently and collectively.

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