Paddy Harrington RGD
Founder, Frontier
Paddy Harrington RGD
NOV 08 • 11:30 - 12:15 PM
St. Lawrence Centre — Bluma Appel Theatre
Join Paddy as he explores how his team uses storytelling as a strategic tool to redefine the design landscape. In this talk, Paddy unveils how the integration of AI, immersive experience and strategic thinking is transforming design from a visual craft into a powerful narrative force that pushes the power of design upstream into the heart of organizations. Learn how Frontier Design is leveraging these tools to build brand stories that resonate on a deeper level—shaping perceptions, influencing behaviours and driving meaningful change. Whether you’re a student looking to break into the industry or a seasoned professional seeking to expand your toolkit, this talk shows you how to think beyond aesthetics and embrace the power of story to create designs that truly matter.