The team thinks about the future and ensures they use technology in smart and impactful ways, with ethical considerations always top of mind. Join Thas and Ricardo as they explore the idea of utility vs. ethics vs. IP ownership as it relates to generative AI tools and what it will mean to creative professions. This talk will not solve the very delicate questions that arise with GenAI, but it will seek to help others find a balance between using the absolute best tools at our disposal while still respecting the deep craft of design and creativity.