Accidentally On Purpose

Name: Accidentally On Purpose
Start: 2024-11-07T13:45:00+00:00
End: 2024-11-07T14:30:00+00:00
Location: St. Lawrence Centre — Bluma Appel Theatre

Nick Asbury

NOV 07 • 1:45 - 2:30 PM

St. Lawrence Centre — Bluma Appel Theatre

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Having dived down many rabbit holes, including fast poetry, humorous journals and sideways dictionaries, Nick began writing about the brand purpose movement in 2017, and never quite stopped.

In his new book, The Road to Hell, Nick makes a case for lateral creativity over linear purpose, and argues that it leads to better advertising and a better world. Join him for a journey into politics, economics, ethics, cognitive empathy and human creativity.

Speaker

Nick Asbury
Creative Writer & Partner at Asbury & Asbury
- Branding
- Journalism/Writing

Accidentally On Purpose

Having dived down many rabbit holes, including fast poetry, humorous journals and sideways dictionaries, Nick began writing about the brand purpose movement in 2017, and never quite stopped.

Speaker

Nick Asbury

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