|
|
|
|
 |
 |
| |
|
| |
 |
Marian Bantjes
Wonder
9:50 - 10:40AM
The world is full of wonders, but the world of graphic design is, by and large, not. Marian Bantjes traces a bit of the history of the display of wonder, how it has been used to both celebrate and invoke that feeling, and how it came to be undervalued in design and communication. She also makes a case for the value of visual art in communication, and presents examples from her new book, I Wonder.
Marian has been variously described as a typographer, designer, artist and writer. Working from her base on a small island off the west coast of Canada, her personal, obsessive and sometimes strange graphic work has brought her international recognition. Marian is known for her custom typography, detailed and lovingly precise vector art, her obsessive hand work, her patterning and ornament. Her work has been published in books and magazines around the world, and is included in the permanent collection of the Cooper-Hewitt National Design Museum (Smithsonian) in New York. |
| |
|
 |
Jonathan Barnbrook
Not ANOTHER New Typeface
4 - 4:45PM
With particular reference to Massimo Vignelli's declaration that five typefaces are all you need, Jonathan illustrates, through examples of his own work and historic references, why despite the myriad typefaces on offer, it is necessary to constantly invent new ones. Jonathan also takes us through the complex, idiosyncratic and sometimes controversial background of his fonts. He covers how we express the spirit of the age in a font, why you shouldn’t name your font after a serial killer, who is the best fascist to name a blackletter font after and what is the perfect typeface to swear with.
Jonathan, renowned graphic and type designer, is one of the most well-known graphic designers in Britain. Since 1990 he has chosen to work with a mixture of cultural institutions, activist groups and charities as well as completing a steady stream of personal posters. He is also known for his collaborations with Adbusters, Damien Hirst, his work for David Bowie and his ubiquitous font designs released through Emigre and his company Virusfonts. His provocatively named fonts include Mason (originally released as Manson), Exocet, Bastard, Prozac, Nixon and Drone. His contribution to graphic design was recognized by a major exhibition at the Design Museum, London in 2007. |
| |
|
 |
Andrew Blauvelt
Museum as Design Platform
11 - 11:45AM
The Walker recently became the first non-profit organization to receive a National Design Award, an honour normally reserved for companies such as IBM, Apple and Nike. What does it mean for a museum to become a hub and what role can design thinking and designers play? Andrew illustrates this with several projects: a website focused on aggregation and content synergy, an online, print-on-demand publishing strategy and examples of how an in-house design studio can not only create innovate work for outside clients but also partner with civic groups to tackle larger problems.
After a decade teaching design internationally, Andrew gave up tenure and moved to Minnesota to become director of the design studio at the Walker Art Center. His work has been exhibited and published worldwide, receiving more than 100 awards. As curator of architecture and design he has organized several exhibitions including the aesthetics of suburbia, prefabrication in residential architecture, and an upcoming contemporary graphic design show. Andrew’s writings range from short blogs about the rainbow flag to editing academic journals to his recent discussion of toothpicks and hamster-controlled vacuums in the film Objectified. |
| |
|
 |
Jim Coudal
2:15 - 3PM
Jim is the founder of Chicago's Coudal Partners. About half of its business is client-based; they do naming and identity work in the sports and entertainment fields as well as film, print and web development. But Jim and his crew transitioned the other half of his firm’s work to create their own products over which they have complete control. Some of their experiments include Field Notes memo books, The Deck ad network and the Adobe-sponsored Layer Tennis matches. The studio's website is an ongoing experiment in design, publishing and commerce that encourages staff to employ their imaginations.
|
| |
|
 |
Tony Davidson
3:15 - 4PM
Tony has been the Executive Creative Director of Wieden + Kennedy London since 2000. Today it is one of the most admired ad agencies in the world, having created projects like Nike's Run London and 'Aiwaworld' online. But perhaps their most famous work was Honda's 'Power of Dreams' campaign that received international acclaim, increased sales and changed the perception of Honda, not to mention dominated every award show for the past three years. Tony is equally passionate about pushing Wieden + Kennedy into new areas and has helped develop several WK products. Tony was made Global Partner of Wieden + Kennedy 2009.
|
| |
|
 |
Jeni Herberger
Creating a Profit Center
11 - 11:45AM
Respect is the battle cry of every in-house designer. Respect is earned and the only way to earn it in a business setting is to be of value to your organization. Value is most easily determined by profitability; so increase your design department’s profitability with a charge-back system that proves the value of your team.
As a nationally-recognized speaker and corporate trainer, Jeni leverages over 20 years of experience in the design industry to provide clients with strategies on "doing business better." Drawing from her experience as a creative professional, business owner and consultant, she works with company leaders and conducts on-site training sessions offering action plans that are strategy-based and results-focused. |
| |
|
 |
Lee Jacobson
The Great Transformation: Converting Clients into Design Thinkers in Four Not-so-easy steps
2:15 - 3PM
The success and successful outcome of any project depends on a close collaboration between consultant and client. It’s not enough for a designer to be a design thinker, what’s critical is that clients become, and become comfortable with, their role as design thinkers. Lee explores the challenges of turning clients into design thinkers and offers a variety of tools and techniques to help designers and clients understand and fulfil their respective responsibilities in creating great results.
Lee Jacobson is a brand, marketing and communications strategist with over 20 years experience developing projects that helped clients achieve their most significant opportunities. He works with public, private and not-for-profit organizations to help them articulate and express their value in ways that are compelling and tangible to key audiences. Lee was VP of The Watt Group, Managing Director of Bruce Mau Design, VP of a major U.S. Brand consulting firm, and Senior Brand Strategist at Ove Design and Communications. He has a Masters in Architecture and Urban Planning from MIT. For six years, he wrote a regular column in The Globe and Mail’s Report on Business on design and business.
|
| |
|
 |
Roger Martin
Creating Value Through Design Thinking
2:15 - 3PM
Traditional businesses rely exclusively on analytical thinking in decision-making and strategy. To innovate and flourish, companies need design thinking, which is a perfect balance between analytical and intuitive thinking. With examples from his book The Design of Business: Why DesignThinking is the Next Big Advantage, Roger explains why design (and design thinking) is so essential to competitive advantage. And how it bridges the gap between everything that came before (what can be proven) and what is yet to come (what we imagine).
Roger has served as Dean of the Rotman School of Management since 1998. His research includes Integrative Thinking, Business Design and Corporate Social Responsibility. He is author of The Design of Business, The Opposable Mind and The Responsibility Virus. In 2010, he was named one of the most influential designers in the world by Business Week. In 2009, he was named by The Times (of London) and Forbes.com one of the 50 top management thinkers in the world. In 2007 he was named one of the 10 most influential business professors in the world by Business Week.
|
| |
|
 |
Emily Oberman and
Bonnie Siegler
17 x 17 x 17
Seventeen Projects by Number Seventeen in their Seventeenth Year
1:15 - 2PM
Emily and Bonnie have learned a great deal since 1993. About design, partnerships, style sheets, friendships, clients, contracts and, of course, the wonderful world of the interweb. They have made a slew of mistakes but also, through a combination of things, including luck, nerves and naiveté, they have managed to keep our business open. Through projects (including their very own column in Newsweek, comic strips, and more traditional design work) they'll take a look backwards and see what the hell it is that they have done.
Emily Oberman and Bonnie Siegler founded Number Seventeen – a multi-disciplinary design studio working in television, print, and the Web – in the summer of 1993. Some of their recent work includes the redesign of Newsweek magazine; new titles for Saturday Night Live (which they have been doing for 13 years); the forthcoming illustrated edition of Superfreakonomics; the logo and collateral for the National September 11 Memorial & Museum; the logo for 30 Rock; and the fashion-obsessed companion book for the new Sex and the City movie. Before starting Number Seventeen, Emily was a senior designer at Tibor Kalman’s M&Co and Bonnie was the Design Director for VH1. They taught Design for Television at Cooper Union, and in the MFA programs at the School of Visual Arts, and Yale University.
|
| |
|
 |
Dmitri Siegel
You Can’t Design Your Way Out of This: Green Patriot Posters and Undesigning for the Environment
1:15 - 2PM
The publication of Green Patriot Posters is the culmination of a two-year collaboration between climate change activist Edward Morris and designer Dmitri Siegel. The goal was to create images for a new environmental activism. The reality was that a jaded design community, an out-of-touch environmental movement and a bankrupt publishing industry weighed down the project with prejudices and baggage. Dmitri explains why he believes design thinking may have more to contribute to sustainability than design itself.
Dmitri is the Executive Director of Marketing for Urban Outfitters. He is also a contributing writer for Design Observer and a founding partner of Ante Projects. Dmitri’s work has been recognized by the AIGA, Promax and BDA, and the International Biennale of Graphic Design. He is on the faculty of the Art Center College of Design in the graduate program in criticism and theory. He earned his MFA in Graphic Design from Yale University. His writing has been featured in Dot Dot Dot, Design Issues, Adbusters, and The Morning News. |
| |
|
 |
David Turner
11 - 11:45AM
David is a founder and principal of Turner Duckworth – a brand design agency with offices in London and San Francisco. The agency has received over 200 creative design awards, including the first ever Grand Prix at Cannes for Design and a Grammy nomination for its work with Metallica. Turner Duckworth has revitalized brands such as Amazon and Virgin. In 2009, David made the “Creativity 50” list for his branding innovation. He believes that the key to a successful brand is trust. According to David, the key ingredients for gaining consumer trust are attention to detail and personality. |
| |
|
 |
Helen Walters
Design: The Bottom Line
9:05 - 9:50AM
As more and more companies have embraced the idea of design, the industry stands at a crossroads. For design is not a panacea, and managing the processes of creativity is a delicate procedure that can no more be made into rote practice than it can guarantee sure fire business success. Helen draws on her research into numerous companies that have attempted to create design-driven cultures and offers insights into what works - and what doesn't.
Helen was editor of innovation and design at Bloomberg Businessweek from 2006 until July 2009, where she covered the intersection of business and design. Prior to her American life, Helen was the features editor at the British design magazine, Creative Review, for which she is still a contributing editor. She has also written for numerous international design publications, has served as a juror on a number of international award panels and has written or contributed to numerous design-related books. |
| |
 |
Alina Wheeler
In Process we Trust
1:15 - 2PM
The process to achieve remarkable results is the same whether your client is an entrepreneur with an
audacious big idea or a global company with hundreds of retail brands and thousands of employees.
Wheeler has deconstructed the branding process into five simple phases, each designed to build
trust, facilitate decision making, and fuse business acumen with design thinking. See the world
through the eyes of the CEO – a place where process trumps portfolios, and strategic imagination
triumphs.
Alina is the author of Designing Brand Identity: An Essential Guide for the Whole Branding Team. Published in seven languages, her book demonstrates the relationship between strategy and design, and illuminates best practices. Alina is presently working on Brand Atlas, a compendium of the smartest diagrams to chart the future. She is a former member of the AIGA National Board of Directors, and a passionate advocate of design. She works in a business and arts complex in Philadelphia, and plays in the Adirondacks mountains with her husband. |
| |
| Back to top |
| |
|
|
|
 |
|
|
