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Valerie Casey |
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Valerie Casey is Founder of Designers Accord and is a leading thinker in the areas of innovation and design thinking. Designers Accord is a coalition of designers, corporate leaders and educational institutions focused on creating positive impact. Fast Company writes that the Designers Accord is “on a path to change the culture of the creative community from bottom to top.” Valerie leads the digital experience practice at IDEO. Previously she was Executive Creative Director at frog design. She holds a master’s in cultural theory and design from Yale.
What can we learn about the past to help us bett er predict the future?
How do you take a transformative idea from concept to implementation? And how do you manage this transition time for maximum impact, greatest fidelity to the concept and scalability over time. Innovation’s “last mile” is the difference between conceptual idling and business relevance. What do change-makers need to know about the past to accelerate their visions for the future? Valerie examines social movements – suffrage and smoking cessation, sustainability and slavery, organics and open source – to demonstrate how change really happens and offers perspectives for moving great ideas forward.
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Jacqueline Evans |
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Jacqueline Evans is an Account Executive with InterfaceFLOR Canada, with a focus on Federal and Provincial Government accounts in and around Toronto. In her 15 years there, she’s been recognized for her commitment to environmental sustainability, both within and outside the company. She was awarded the Ray C. Anderson Award for her work in the field of sustainability within the InterfaceFLOR sales organization in 2004 and 2006. Jackie currently sits on the LEED Canada Management Committee and is also a member of Team Canada for the Sustainable Building Challenge.
Social Responsibility: Changing the way we think
A leader in sustainable manufacturing, InterfaceFLOR has committed to Mission ZERO, a promise to eliminate any negative impact the company has on the environment by 2020. Jackie explains what sustainability means for Interface and how business can be successful whilst working in harmony with the environment. We need to change the way we think about living on this planet; she explains how designers can influence change. |
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Sanky |
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Sanky is a founding partner and art director of UK interactive agency AllofUs. The studio focuses on how technology can be used alongside traditional practices such as interior design, architecture, exhibition design and identity, working on online projects and application design. He currently works with BBC, Coco-de-mer, Natural History Museum, Nokia, Publicis and Sky. Sanky has spoken at Design Indaba, conferences in Australia and Singapore, Flash Forward and Design Yatra in Goa. He has taught interactive design in the UK, Sweden and Denmark.
Everyone’s doing the Same Thing but Expecting Different Results
A friend once said this to Sanky. This wise designer then typed it out, set it in bureau grotesque, posted it on the wall and never mentioned it again. For Sanky, the words stuck. Showing his work for clients such as Nike, Motorola, Stella McCartney and The Design Museum, Sanky asks designers: “Why not do something different, something that matters?” Join Sanky as he inspires you to do something fun now, because “you’re going to be dead for a long time.” |
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Daniel Schutzsmith |
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Daniel Schutzsmith is Vice President of Core Industries, a digital agency consisting of a naturally engineered hybrid of high-end design and smart technology that focuses on the
bottom line: people, planet and profit. Recently, Daniel worked with The Barbian Group to help design their new biz process and spearhead their new biz leads. Over the past decade he has worked with clients such as Adobe, CosmoGIRL!, Google, MTV, PBS, Pepsico and VH1. Daniel shares his passion for the craft with other professionals through his e-zine Graphic Define. He is also a professor at the School of Visual Arts.
The Good Web
There’s been a mini-revolution happening online. Good causes are becoming cool again through the use of social media, practical web design and intuitive applications. Daniel examines the causes making waves in the way we interact online. He discusses how to apply the same design concepts and change agent thinking to your own clients, company and career.
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Nathan Shedroff |
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Experience design pioneer Nathan Shedroff is chair of the Design Strategy MBA at the California College of the Arts. In addition to speaking, teaching, consulting, and entrepreneurial ventures, Nathan has written extensively on design and business issues, including Experience Design 1 and Making Meaning, along with his website. He has three books debuting in 2009: Design is the Problem, Experience Design 1.1 and Experience Design 1 Cards. In 2006, Nathan earned a Masters in Business Administration at Presidio School of Management, the only accredited American MBA program specializing in Sustainable Business.
Design is the Problem
Despite how optimistic designers are, design creates big problems. Even where our best intentions are engaged, outcomes can fall short. When we’re uninformed, design can be dismal. However, designers have an out: we’re better positioned to change the world and influence the creation of sustainable solutions - if we choose to. Nathan covers the fundamental principles of sustainability and the design strategies that allow designers to make positive change. |
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Luke Williamson |
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Luke Williamson is joint creative director at WCRS in London, UK. He worked as an Art Director at start-up agency, Mother, for eight years under the watchful eyes of Yan Elliott. He created winning ads for Supernoodles, Kiss FM, Dr. Pepper and most notably, the Orange Cinema campaign. Luke and Yan joined WCRS in 2005 and have been charged with raising the creative bar. There, they’ve produced award-winning work for Transport for London, 3, Brylcreem and Sky. They were recently voted No. 1 in an Esquire Magazine poll to find “the most sough-after purveyors of original thought.”
Crossing Over
As creatives, we need to embrace that the communication world is constantly changing. Luke discusses how creative ideas cross over different skill sets. Any commercial canvas can be an occasion for designers to shine. Join him as he explains his transition from the design world to advertising. |
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