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Ben Blumenfeld |
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Ben Blumenfeld is the Communication Design manager at Facebook. With over 200 million active users, Facebook is fundamentally changing the way people share and communicate with each other. Ben’s team communicates Facebook’s brand and mission through product experience, web properties and offline channels. Prior to Facebook, Ben was a design director at Varien, which he helped build into one of the leading e-commerce firms in the world. He also worked as a designer at CBS where he designed websites for such shows as CSI, Survivor and the Late Show with David Letterman.
Inside Facebook
Ben presents an inside look at the unique challenges and approaches of the Facebook design team. He describes three main values and showcases examples of how this has allowed a small team to design a product that allows millions of people to share and connect online. He describes the lessons learned using specific examples and gives an inside look into three pivotal moments in Facebook’s history.
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John Bredenfoerder |
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John H. Bredenfoerder CMG, is design director for Landor Associates, specializing in colour strategy, trends and forecasting. When colour becomes a critical issue, John offers his
colour expertise across the “One Landor Branding Network.” He is internationally recognized as a colour authority and has been featured in leading business, consumer and design publications, such as the Financial Times, Communication Arts, Advertising Age, I.D. magazine, HGTV and the New Yorker.
Colour Strategy
John is completely at home in the world of colour. As past president of Color Marketing Group – an international association of colour experts, designers, trend researchers and marketing specialists – he has been involved in many trends. In his presentation, he’ll share his strategies for selecting the best colours for your projects. He’ll teach you how to consider the physical, cultural, emotional and directional aspects of colour, as well as methods for evaluating the context for each colour choice. |
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Robert Brunner |
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Robert Brunner’s career as an industrial designer is iconic in the high technology arena. He became director of industrial design at Apple Computer in 1989, where he provided design direction for product lines that include Apple II, Macintosh and the Macintosh PowerBook. In 1996, he became partner at Pentagram San Francisco, where he worked with Fortune 500 companies including Dell, Nike and Hewlett-Packard. In 2007, he founded Ammunition, a product, identity and interaction design company. In 2008, Robert co-authored Do You Matter? How great design will make people love your company.
Ideas, not objects
Most people look at a successful product as an object. But a great product is more than an object, it is an idea. To succeed, designers (and their clients) need to create and characterize that idea so it is embodied in everything that encompasses, embeds and surrounds the object. Robert relates how this works through his experiences as a product designer, corporate director, entrepreneur, business leader and creator of his own lines of products. Learn how to collaborate through an entire development chain to create designs that matter, and that will make people love your clients. |
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Emily Ruth Cohen |
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Emily Cohen has consulted with design firms and in-house corporate creative departments for over 20 years. She helps companies improve operational effectiveness, organize their team to maximize their strength and manage accounts and staff for long-term success. She serves on the board of advisors of InSource and on the AIGA In-House task force. Emily has served as Secretary for the AIGA/NY Board of Directors and has taught classes and conducted seminars for many leading design schools and organizations. Emily is a frequently requested speaker on business-related issues for the creative industry.
Building, Managing & Nourishing Your Internal Design Team
Want to make your team indispensable to your company? Emily shows you how by introducing best practice management solutions to building, managing and nourishing an in-house creative team. She shares organizational and inspirational management strategies and systems that ensure a strong and motivated team, providing the ammo needed to gain credibility and value with management and clients. |
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Jean-Pierre Lacroix R.G.D. |
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Jean-Pierre (JP) Lacroix R.G.D. is the founder and President of
Shikatani Lacroix. Over time, he has developed a reputation as a true innovator and first-rate problem-solver, with expertise in providing clients with results-driven solutions. JP is actively involved in all phases of the design process and oversees it to ensure that
stated objectives are met and that final designs meet clients’
expectations. JP is a past president of RGD Ontario, past president of DIAC, board member of SEGD, as well as former director of the Packaging Association of Canada.
Making your firm "Mighty"
With the majority of design firms consisting of five or less employees, how do you run your design profession for success and effectively compete? Jean-Pierre shares the fundamentals of running your firm for success. He explains how to define your point-of-difference, the numbers to watch to keep you out of financial harm and the key factors that will drive your firm’s growth. |
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