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Marty Neumeier, president of Neutron LLC, writes books, conducts workshops and speaks internationally about the power of brand, innovation and design. Marty began his career as a brand designer and later added writing and business strategy to his skills, working as a communications director, magazine publisher and brand consultant. He’s developed hundreds of brand identities for companies such as Apple, Adobe, Kodak and Hewlett-Packard. He launched Critique Magazine and has written best-selling books, The Brand Gap, The Designful Company and Zag, recently named one of “The Top 100 Business Books of all Time”.
Keynote
Are you Zagging or Lagging?
In a time of constrained budgets and lowered expectations, keeping up with the competition is not a winning strategy. To succeed you have to out-position, out-maneuver and out-design the competition. The new rule? When everybody zigs, zag. Marty shows how to use a simple tool to assess the risks and rewards of your next marketing idea and answer the ultimate question, “are we zagging or lagging?” |
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