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Marc is President, CEO and Executive Creative Director
for Desgrippes
Gobé. A graduate from the Ecole Professionelle
de Dessin Industriel in Paris, Marc’s broad
experience in packaging, structural design and architecture
has attracted a multi-faceted mix of apparel, beauty
and consumer brand clients. He is a frequent speaker
at top marketing and design conferences, and has
also addressed senior managers at corporations such
as L’Oréal, Montblanc, Motorola, Procter
& Gamble, AOL and Peugeot. He is author of the
best-selling books Emotional
Branding: The New Paradigm for Connecting Brands
to People,  Citizen
Brand: 10 Commandments for Transforming Brands in
a Consumer Democracy and recently released
Brandjam:
Humanizing Brands Through Emotional Design.
Strategies: How can brands
be humanized through emotional design?
The true measurement of a brand’s success
is how it impacts culture and lifestyles through
an emotional meaning that is brought to life through
design. Presenting real case studies that have broken
the glass ceiling of commodity marketing, Marc Gobé
demonstrates how design as a collaborative process
can create a profound emotional response with corporations
and consumers alike.
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