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Matthew Carter |
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Matthew Carter is a type designer with 50 years’ experience in typographic technologies ranging from hand-cut punches to computer fonts. He co-founded digital type foundry Bitstream and is now a principal of Carter & Cone Type Inc. His type designs include ITC Galliard, Helvetica Compressed, Olympian, Bell Centennial and many more. He worked with Microsoft on a series of screen fonts. He is Senior Critic on Yale’s Graphic Design faculty. He has received a Chrysler Award for Innovation in Design, the AIGA medal and the Type Directors Club medal. In 2004, he received the Special Commendation of the Prince Philip Designers Prize.
Typographically Speaking
A number of Matthew’s designs are based on historical types. Others were derived from non-typographic sources from the past. Here he explains his debt to the historical legacy and describes cases where historically-based designs have been adapted to the needs of contemporary clients.
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Vanessa Eckstein R.G.D. |
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Throughout her career, Vanessa Eckstein R.G.D. has been drawn to thinking and creating across genres and across real and conceptual borders. Her award-winning design studio, BLOK, is headquartered in Mexico City. There, she brings a passion for dialogue and engagement to an increasingly diverse array of clients that include Nike, Pepsi, The Miami Art Museum, Museo Tamayo, ING, Caban, Emigre film and Unicef. Vanessa thrives on collaborating with leading cultural producers from around the world on initiatives that blend cultural awareness, a love of art and a fundamental humanity to advance society and business alike.
Affecting people by design
Early on, as a design firm owner, Vanessa began questioning the root of conversation between designer and client. Join Vanessa as she discusses how she has learned to never let her idealism give in and how she confronts the inequities of society through the power of design. |
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Monique Gamache |
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Monique Gamache is partner/design director at WAX in Calgary. Monique brings a quiet, understated and strategic sensibility to her design work, through which she’s made a substantial contribution to her clients’ success. Monique proudly heads up a multifaceted, talented design team, where the working philosophy is to speak softly but wield a big idea. She has delivered high-impact design for many clients including: Alberta Ballet, Calgary Exhibition and Stampede, EnCana and Shaw Cablesystems. In the process, Monique has had her work recognized by AIGA, D&AD, the Clio Awards, the Type Directors Club and the One Show.
The Quirk Behind the Brand
Join Monique as she dissects “the quirk behind each brand”. With each of her clients, she aims to pull out their “little bit of weird”. What’s different? What’s memorable? What will stand out? Monique presents WAX case studies, such as the annual report for Calgary Society for Persons with Disabilities (CSPD). |
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Terry O'Reilly |
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Terry is the award-winning co-founder of Pirate Radio and Television in Toronto and New York. As the voice of CBC Radio’s The Age of Persuasion, Terry combines lively social history and years of industry experience to show how the art of persuasion shapes our culture. Ranked by Marketing Magazine among the 100 Most Influential People in the business, Terry has received national and international awards and his insightful, highly entertaining creative presentations are extremely popular. He’s also in high demand as a judge for major advertising awards shows, notably in Cannes, where he represented Canada on the firstever Radio Lions jury. His new book, The Age of Persuasion: How Marketing Ate Our Culture, will be published in October.
The Age of Persuasion
Terry O’Reilly looks at how modern marketing came of age – from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, he animates a business that is rapidly evolving in the age of social media. |
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Pam Scott |
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Pam Scott is a marketing professional with 25 years of experience. Her degree in industrial design, work as an independent filmmaker and her global travel influence her creative approach to life and work. Most of her career has been spent at the world’s top ad agencies. As Strategic Director at Goodby, Silverstein + Partners, Pam’s work for Nike was recognized as the most outstanding example of qualitative research and brand strategy in the US. In 2000, she launched The Curious Company, a research studio and branding boutique.
The Creativity Project
Pam has spent much of her career researching for clients, but now she’s dedicated herself to researching for the sole benefit of her own curiosity. Interviewing people from a wide range of creative backgrounds, she explores the personal nature of creativity, how and why it manifests and how it can be nurtured and developed. Join Pam as she premieres her findings. |
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V Sunil |
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V. Sunil has held key positions in India’s foremost advertising agencies, including Contract and McCann Erickson. In 2004, Sunil founded ‘A’, which went on to become India’s most
successful independent agency before merging operations with Wieden+ Kennedy in 2007. Today, Sunil is Executive Creative Director at Wieden + Kennedy Delhi. Prior to founding A, Sunil was creative director at O&M Delhi. During his tenure at O&M, Sunil created and launched major marketing initiatives, including “Incredible !ndia”, Motorola and the Hutch campaign. Sunil has won over 25 international awards at Cannes, One Show, Communication Arts, the New York and London festivals, Campaign Brief and Asia Ad fest.
Cutting Through the Red Tape
Wieden + Kennedy uses a process called “cutting through the red tape” to get approval from clients for its Breakthrough ideas. Join Sunil as he explains this process and how he combines a regional/cultural understanding of the market with global sensibilities within the context of W+K Delhi’s award-winning campaigns. |
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